Response to the client brief

 Explanation of demographics: 



  • The information of that I have about my target audience is that it is aimed towards all age groups but mainly towards young children and teens more than adults. 
  • I might include in my advertising campaign is 
  • The advantages to making my advertising campaign to this audience is that many young children and teens are a fan of chocolate and sweets, and this specific chocolate bar is both of those things combined.  
  • The challenges that I foresee when making my advertising campaign for this audience is that for it to appropriate and suitable for kids and teens as my target audience is targeted towards younger kids. 

The conventions of television advertisement which I will use include:
  • the logo
  • the brand 
  • visuals 
  • music
  • voiceover 
  • narrative 
The conventions of radio adverts which I will use include:
  • Voiceover 
  • music
  • dialogue 
The industry for Cadbury's advertising campaign:
  • making a television commercial for approximately around 30 seconds 
  • making a radio commercial also making sure that that it's targeted towards the target audience 
  • make sure music is copyright free 
  • consider legal issues 



 


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