proposal

 



















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Script for radio and Tv ad

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initial notes on chocolate bars:

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Cadbury Caramel: Description of the packaging:  The chocolate Cadbury caramel has a purple and yellow colourway. The top part of the packaging is royal purple, and the bottom half is bright yellow. There's also bold white font on the front of the cover that says dairy milk and cursive purple writing which says caramel.    Slogan: Cadbury caramel has a particular slogan which is that there's a glass and a half in everyone .  previous advert:  The last advert for Cadbury caramel was 16 years ago. This shows that this chocolate has been around for over a decade, and it's still loved by a majority of people. However, this advert is no longer on tv as Cadbury has released a lot more flavours that the younger generation prefer. Although the older generation mainly like this chocolate.  Description of taste;       This chocolate consists of smooth creamy milk chocolate that includes in the centre a golden gooey caramel ...
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