initial notes on chocolate bars:

Cadbury Caramel:

Description of the packaging: 

The chocolate Cadbury caramel has a purple and yellow colourway. The top part of the packaging is royal purple, and the bottom half is bright yellow. There's also bold white font on the front of the cover that says dairy milk and cursive purple writing which says caramel.   

Slogan:

Cadbury caramel has a particular slogan which is that there's a glass and a half in everyone. 

previous advert: 

The last advert for Cadbury caramel was 16 years ago. This shows that this chocolate has been around for over a decade, and it's still loved by a majority of people. However, this advert is no longer on tv as Cadbury has released a lot more flavours that the younger generation prefer. Although the older generation mainly like this chocolate. 

Description of taste;     

 This chocolate consists of smooth creamy milk chocolate that includes in the centre a golden gooey caramel inside. It feels like it almost instantly melts in your mouth. 

Luxury? on the go? everyday?

I personally think that this chocolate is a on the go type of cholate. This is because it's something that you get when you just want to quickly pick up something. I think that it's too sickly to have on day-to-day basis.  

Potential target Audience: 

This is mainly aimed towards the older generation. This is because this chocolate came out during the early 2000's and most of the younger generation was born after. Also more of the older generation is a fan of the Cadbury caramel than the younger generation. 

Cadbury White Oreo: 

Description of the packaging: 

the packaging is a white and purple theme. This helps represents the purple for the Cadbury brand and the white for the inside of an Oreo. There's bold white cursive font that says white and the Oreo logo is included to show the brand collaboration. 

 Slogan: 

The slogan for this collaboration is that there's a glass and a half in everyone.  

Previous Advert: 

For this particular chocolate there hasn't been an advert made for this as it's still new.

Luxury? on the go? Everyday? 

This particular chocolate is luxury. This is because it's not something that you have every day. the Dairy milk and Oreo collaboration is something that everybody enjoys also. 

Potential Target Audience;

The target audience for this is the younger generation. I believe this as the Oreo collaboration is something that the younger generation enjoy a lot more than the older generation in my opinion. 

Cadbury Dairy Milk Oreo: 

Description of the packaging; 

This specific chocolate has a purple and blue colour scheme. It also includes the Oreo logo and the white bold dairy milk text. Also, on the cover it shows an Oreo and a dairy milk chocolate with the Oreo pieces inside of it.

Slogan: 

the slogan for this chocolate is there's a glass and a half in everyone. 

Previous Advert: 

The last advert for this chocolate was 4 years ago. It's still a very popular chocolate that people tend to go for and many love this chocolate bar also. 

Description of taste: 

its smooth milk chocolate with cookie pieces inside (Oreo). It has a texture of crunchy and smooth texture/ taste at the same time. This chocolate is very filling but makes you want to crave more at the same time. 

Luxury? On the go? Everyday? 

I think that this chocolate bar is on the go as it's not something that you would have every day and it's something that's not luxury as people have it quite often. 

Potential Target Audience: 

The target audience for this is mainly the younger generation this is because majority of people are a fan of milk chocolate but with the Oreo pieces is something that it's more targeted towards the younger audience.      

Cadbury Dairy Milk: 

Description of the packaging: 

Plain purple packaging with white bold text that says Dairy Milk on the front and two glasses pouring out milk with a piece of dairy milk chocolate on the cover also including the gold cursive Cadbury logo. 

slogan: 

the slogan for this chocolate bar is there's a glass and a half in every one. 

Previous Advert: 

The most recent advert was two weeks ago. 

Description of taste: 

its smooth plain milk chocolate that instantly melts in your mouth. This chocolate is also very addictive once you have a piece you will definitely be wanting more. 

Luxury? On the go? Everyday? 

I think that this chocolate is a everyday chocolate as its just simply plain chocolate and it's not too filling also and it's something that everyone enjoys and you can't go wrong with milk chocolate. 

Potential Target Audience: 

The target audience for this is everyone. This is because everyone likes just plain chocolate and also it's a classic. 

Cadbury Marvellous Creations: 

Description of the packaging: 

Its purple packaging with popping candy and chocolate combined on the cover. theres a purple pink and white colour way for this with a stripe design that's included. 

slogan: 

the slogan for this is thats there's a glass and a half in every one. 

Previous Advert: 

the last advert was 9 years ago but still to this day people do go and buy this chocolate. 

Description of taste: 

its creamy milk chocolate that has popping candy and jelly inside. It also leaves a cracking sound in your mouth and makes you want to have more. 

Luxury? On the go? Everyday? 

I think that this chocolate is a luxury chocolate as many people don't have this all the time and its not that common for people to have whenever. It's a very underrated chocolate that many popped don't tend to go for. 

Potential Target Audience: 

this aimed towards the younger generation. This is because popping candy is something that younger kid would prefer than adults .