U20 Task 1 P2 (taste test)

  

Name of product

Description of packaging

Slogan

Previous Advert

Description of taste

Luxury?

On the go? Everyday?

Potential Target Audience?

Cadbury caramel

Purple and yellow and also  has gold and white font

There’s a glass and a half in every one

Cadbury caramel bunny commercial

Smooth milk chocolate with caramel on the inside

On the go as it’s something

Targeted towards everyone especially those who like caramel in chocolate

Cadbury white Oreo

Purple and white background with Oreo logo

There’s a glass and a half in every one

 

White chocolate with chunks of Oreo inside

Luxury as it’s not something that you have on a everyday basis

Yes as not everyone may like Those who enjoy Oreos

Cadbury Dairy Milk

Oreo

 purple and blue packaging with Oreo logo

There’s a glass and a half in every one

Cadbury Dairy milk Oreo – the perfect merge

Creamy milk chocolate with cookie chunks (Oreo) 

On the go as everyone enjoys dairy milk Oreo

People who are a fan of chocolate and Oreo combined

Dairy milk

Purple background with white bold font and Cadbury logo

There’s a glass and a half in every one

Cadbury  Dairy Milk Garage

Plain smooth milk chocolate

Everyday as its just plain chocolate

Chocolate lovers and those who like only plain chocolate 

Dairy Milk

Marvellous

Creations

Purple and white with chocolate and pieces of popping candy

There’s a glass and a half in every one

Cadbury dairy milk marvellous creations (official advert)

Milk chocolate and popping candy combined in one

Luxury as many people tend to not have it all the time

Those who enjoy popping candy and chocolate

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