Alena U20, Task 1, P1

Cadbury Caramel: Description of the packaging:  The chocolate Cadbury caramel has a purple and yellow colourway. The top part of the packaging is royal purple, and the bottom half is bright yellow. There's also bold white font on the front of the cover that says dairy milk and cursive purple writing which says caramel.    Slogan: Cadbury caramel has a particular slogan which is that there's a glass and a half in everyone .  previous advert:  The last advert for Cadbury caramel was 16 years ago. This shows that this chocolate has been around for over a decade, and it's still loved by a majority of people. However, this advert is no longer on tv as Cadbury has released a lot more flavours that the younger generation prefer. Although the older generation mainly like this chocolate.  Description of taste;       This chocolate consists of smooth creamy milk chocolate that includes in the centre a golden gooey caramel ...

   Name of product Description of packaging Slogan Previous Advert Description of taste Luxury? On the go? Everyday? Potential Target Audience? Cadbury caramel Purple and yellow and also  has gold and white font There’s a glass and a half in every one Cadbury caramel bunny commercial Smooth milk chocolate with caramel on the inside On the go as it’s something Targeted towards everyone especially those who like caramel in chocolate Cadbury white Oreo Purple and white background with Oreo logo There’s a glass and a half in every one   White chocolate with chunks of Oreo inside Luxury as it’s not something that you have on a everyday basis Yes as not everyone may like Those who enjoy Oreos Cadbury Dairy Milk Oreo  purple and blue packaging with Oreo logo There’s a glass and a half in every one Cadbury Dairy milk Oreo – the perfect merge Creamy milk chocolate with cookie chunks (Oreo)  On the go as everyone enjoys dairy milk Oreo People who are a fan of chocola...

Advertising an Introduction   what is and advert?  An advert is something where you can promote a product or a service.  what is an advertising campaign?  An advertising campaign is an organized course of action to promote a product or service.  what different mediums can adverts appear in?  adverts can appear in mediums such as:  outdoor advertising  digital advertising  broadcast advertising  Tv advertisements  video advertising  what is the main purpose of an advert?  The main purpose of an advert is to spread awareness and building the company's image as well as changing belief about a brand.  A Tv advert that I think is successful is the Snickers Mr Bean Tv advert. The reason why I think it's successful is because it links to both Mr Bean and the snickers chocolate bar also. Mr Bean is commonly known in the younger generation and is very much liked and is especially known for how clumsy he is as a perso...