Alena U20, Task 1, P1

 Rationale: The idea that I've chosen for my advert is my second idea. This idea is that there's a kid in the playground whose upset and another kid who saw he was upset offered him a chocolate bar which made him feel better. The reason why I chose this idea is that it's simple and gets the point across for my ad which I'm trying to achieve which is to go and purchase the chocolate bar. The audience will see in my ad a little kid who fell over in the playground and is crying as he injured himself. Then another child will offer the little kid who is crying a chocolate bar. This will then show by having this chocolate bar it will make you feel better and that's why you should go purchase it. After that there will be a voiceover explaining what the chocolate bar consists of and how it looks like. 

 

 

  Explanation of demographics:   The information of that I have about my target audience is that it is aimed towards all age groups but mainly towards young children and teens more than adults.  I might include in my advertising campaign is  The advantages to making my advertising campaign to this audience is that many young children and teens are a fan of chocolate and sweets, and this specific chocolate bar is both of those things combined.   The challenges that I foresee when making my advertising campaign for this audience is that for it to appropriate and suitable for kids and teens as my target audience is targeted towards younger kids.  The conventions of television advertisement which I will use include: the logo the brand  visuals  music voiceover  narrative  The conventions of radio adverts which I will use include: Voiceover  music dialogue  The industry for Cadbury's advertisi...