Case study of advertising campaigns
Case study 1: KFC zinger burger The product in this advert is a chicken fillet burger that has crispy chicken that includes spice. It's also topped with hash brown and cheese also some hot salsa, The advert for this was made in 2011. This advert would be displayed on television as well as billboards also. I found this advert on YouTube. This specific advert was created for everyone as this food campaign is sold in multiple countries such as Trinidad and Tobago which is where it was introduced at first. Then it was later introduced to the UK, India, and Australia. Aims: The aim for both of these adverts is to spread brand awareness. This is because KFC had launched a new product. The television advert also informed the audience by showing what's inside the burger and the end of the advert at 0:29 it shows the brand logo and states that 'can't beat the taste'. The billboard advert emphasises how good the burger is and how inexpensive it is also. Both of these adver...